Build-A-Bear

Challenge

During a continued decline in organic search traffic and revenue generated through organic search, Build-A-Bear Workshop needed a strategic SEO partner that could provide a clear and actionable SEO strategy to improve online revenue through organic search.

Solution

As a result of an in-depth discovery phase, SteadyRain provided Build-A-Bear Workshop with a comprehensive SEO Site Analysis, which provided a detailed outline of those areas most affected by organic search and recommendations on how to improve search engine visibility. SteadyRain has continued to provide Build-A-Bear Workshop with SEO strategy and campaign management with a focus on increasing qualified organic web traffic directed specifically toward product pages within the E-commerce website. As a strategic partner, SteadyRain also provided Build-A-Bear Workshop with an SEO transition strategy as they integrated their entire catalog into a new E-commerce data management platform. SteadyRain provided an SEO strategy to ensure that the newly launched website would not lose value in search engines and/or lose organic search traffic which are extremely common whenever a business launches a new website.

Results

Through SteadyRain’s recommendations and strategy implementation, the Build-A-Bear Workshop website was transitioned successfully and went on to experience an 20% increase in revenue generated through organic search traffic compared to the same quarter the previous year. SteadyRain continues to improve the organic search visibility of the Build-A-Bear Workshop website through active content optimization, strategy development and implementation, and integration with other vendors to meet the growing demands of the online retail industry.