Cambridge Engineering

Challenge

Our HVAC manufacturing client needed more qualified traffic to their heating and make-up air page.

Solution

We identified keywords and common questions users were searching for and asking about make-up air heating units such as “what is make-up air,” applications for make-up air units, and the kinds of problems make-up air can solve. We made it a goal to optimize the page in order to capture search from potential customers.

Results

The Make-Up Air page was published and requested for indexing in Google Search Condole during August 2018. By October, there were over 100 Organic sessions to the page, which grew to almost 400 during November, and broke 1,000 Organic sessions by January. By August 2019, Organic sessions to the page increased from 2 sessions to almost 1,800 sessions. It is now one of the most popular pages on the website due to optimizing the content based on what users were searching for.