Challenge
As an international brand, Dent Wizard needed a digital brand overhaul to allow them to combine their B2B and B2C websites, while enhancing consumer engagement. Additionally, Dent Wizard was seeking help managing their paid search and Facebook ad campaigns, along with optimizing their site to rank higher in search engines.
Solution
SteadyRain initiated a consulting period to research and define the nuances of both B2B and B2C target markets. Insights gained from that period allowed the web development team to build a responsive website to include:
* Audience Dashboards
* Improved customer connection with Dent Wizard’s customer service teams
* A fresh, user-friendly design
To ensure a successful website launch, the SteadyRain digital marketing team provided an audience analysis, combined with comprehensive keyword research for search engine optimization and content writing. SteadyRain supported these efforts with a social media strategy, including development of account guidelines, an audience analysis, messaging strategies, and identification of advertising opportunities. SteadyRain continues to support Dent Wizard with ongoing Digital Marketing strategies that include:
* Search engine optimization campaign management
* Effective content marketing
* Paid search campaign management
* Facebook advertising management.