Challenge
The Lake of the Ozarks Convention and Visitors Bureau sought a website strategy to refresh and improve its current website and create new ways to focus visitor attention and increase engagement.
Solution
Following an extensive consulting period, SteadyRain presented a digital strategy for the organization with the following deliverables:
* Detailed wireframes focused on improving the visitor experience
* New sitemap to allow for a streamlined visitor experience
* Focused, audience-specific content and landing page recommendations
* Features aimed at increasing site speed and eliminating the need for plugins
* A long-term Strategic Plan outlining a multi-phase approach and long-term development goals
* Functional specifications for the initial Phase of project development
* Experiential exploration for various audiences and visitors for a custom content experience
* Monetized media placement and ad management opportunities